Charles Liégeois Roastery

ABOUT

TITLE SPONSOR SINCE

HEADQUARTERS

2023

 

BELGIUM

 
Charles Liégeois Roastery, founded in 1955, is a leading Belgian coffee roaster and a family-owned business now run by the third generation. Rooted in a passion for quality and tradition, the company has grown while staying true to its core values of craftsmanship, sustainability, and innovation. Over the decades, Charles Liégeois has perfected the art of coffee roasting, offering a diverse range of high-quality, fairtrade, and organic coffees. Today, the company is renowned for its carefully curated blends and premium offerings, serving both individuals and businesses. With a strong commitment to ethical sourcing and eco-friendly practices, Charles Liégeois ensures that every cup of coffee reflects its dedication to excellence, from bean selection to roasting.
 
In 2023, Charles Liégeois became the title sponsor of the CX team, now known as Charles Liégeois Roastery CX. Beyond its dedication to premium coffee, the company embraces sustainability and the values of cyclocross. This partnership reflects the brand’s commitment to excellence, passion, and teamwork, extending from their coffee production to supporting eco-friendly cycling initiatives. It highlights a shared vision of making a positive impact, both on and off the track, fostering a strong connection between the brand and the cycling community.
 

Our ambition is to further develop our Charles Liégeois Roastery coffee brand, a lifetime's work of our father. It is only natural that we have aligned ourselves with Jean-François Bourlart's cyclo-cross project, as its values are perfectly aligned with our own.

Since entering the world of cyclocross, the team has sparked a genuine enthusiasm, leading to the formation of a dedicated fan club. This fan club is now known for its lively atmosphere and passionate support, creating a vibrant and energetic presence at events. The fans’ unwavering dedication and excitement have strengthened the team’s sense of unity and have contributed to the growing recognition of the team in the Belgian cycling scene.

 
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