“In the beginning of 2020, we were the only Walloon team to take on a challenge in cyclocross in a rather Flemish landscape, alongside our road team. This project is close to our heart and that’s why, after three successful seasons under the name Tormans CX, we wanted to pursue with another title partner. We’re very proud to announce that Charles Liégeois Roastery will take on this role from 1st of January 2024. The Liégeois family knows our project since they support it through the Want You Club for a long time already, but they saw in our structure an interesting potential to develop the commercialisation of their coffee brand on a national scale. We will give them our full support in this endeavour and hope that more partners will follow their example in the near future. Together, riders and staff, we're looking forward to great moments during this next long chapter. Thanks to this new association, we also hope to stimulate the ambition of young Walloon riders to practice cyclocross, such an atypical, attractive and spectacular sport, with the dream of soon seeing the first French-speaking Belgian champion in the colours of Charles Liégeois Roastery anytime soon.”
“Our cyclocross project has known a remarkable start the first three seasons with national, European and world titles in the youth categories from our second winter. Thanks to the support of Charles Liégeois Roastery we can pursue our successful operation in the next few years. Just like at the start, our purpose remains the same: to scout young talents and to enable them to progress step by step, thanks to individual coaching and creating an environment in which we can all push each other to a higher level. We’ll continue working with the whole structure, in a transversal way. Our ambition is to reach the highest possible level with our pro riders in cyclocross.”
“The arrival of our new title sponsor Charles Liégeois Roastery has been greeted with great enthusiasm within our team. It is one of the main Belgian coffee roasters, a family company of which we are pleased to become its ambassadors. We met the Liégeois family and its employees in the World Cup in Namur and welcomed them to experience the race from inside our team. The thousands of fans on the Citadel showed how popular this sport is in Wallonia. As riders we can only hope that our discipline continues its development on this side of the language barrier. I’m convinced that with a partner such as Charles Liégeois Roastery, and as a Walloon team, we can have an impact. We can’t wait for 1st of January to show our nice Charles Liégeois Roastery CX jersey for the first time!”
“Our aim is to always continue developing our coffee brand Charles Liégeois Roastery, the life’s work of our father. It is in a very natural way that we were attracted by the cyclocross project of Jean-François Bourlart, whose values are perfectly in line with ours. In this sports discipline, the victory is only possible through full commitment: that’s also the driving force behind the family that founded and has run the brand for three generations. By associating its image to cyclocross team Charles Liégeois Roastery CX and becoming its title partner, Charles Liégeois hopes to highlight all the values it shares with cyclocross and to spread the Charles Liégeois name throughout the country. Each race will also be an opportunity to meet its consumers and conquer new ones. With all the generosity that characterises him.”
