“We are very pleased that we can continue to rely on the support of Etixx for our nutrition strategies in the coming years. Their varied and high-quality product range and the anti-doping guarantee through the Informed Sport label are unique in Belgium and beyond. These two assets convinced us to set up this new partnership a year ago, to complete the products range of our historical nutrition partners. When we first used Etixx sports bars, gummies, recovery shakes and supplements during last season's winter training camp, our riders immediately liked them. Although cycling is internationally known, we believe it is important to enter into partnerships in our own country. This ensures smooth service and communication. Moreover, we are both ambitious to continue growing. Together we join forces to work on product innovations.”
