From January 1st 2024, the riders of the World Team, Continental Development Team and Cyclocross Team of the structure Intermarché-Circus will push their boundaries with the equipment of Verge, sports clothing manufacturer with several decades of experience in cycling, running, triathlon and nordic sports.
By becoming clothing partner of a UCI World Team for the first time, Verge Sport affirms its ambition to continue creating the best tailor-made sports clothing in the world. In its offices in New York, in Europe and in Asia, the 300 employees of Verge Sport think like athletes: everything is designed through the eyes of the customer. The needs of the riders of Intermarché-Wanty are taken into account thanks to a narrow interaction with Verge Belgium, directed by the De Geest family.
Evacuation of humidity, resistance to the sun, ventilation or thermal protection: only the highest quality fabrics with minimal environmental impact are selected to make the clothing range for the three teams in the structure. Industry-leading quality and production times are achieved by combining old-fashioned craft techniques with modern sublimation processes in the two family-run production facilities.
Design
For the fifth time, Belgian designer style.design got to work with the neon yellow and navy blue colours which form the identity of the structure directed by Jean-François Bourlart to offer the kit of Verge Sport a refreshing design.
The clean design offers perfect visibility to all partners of the team, and at the same time it presents a playful aspect thanks to the remarkable assymetry. Each angle of view shows a different colour combination, a visual representation of the team’s ingenious and agreeable character.
Partners
Intermarché and Wanty stay omnipresent as title partners, both on the front and the back of the jersey and on the bib shorts. Group Gobert, visible on the kits of the Walloon team since 2001, is positioned alongside the title partners on the back.
Italian wine partner Vini Fantini, parent company of Sicilian branch Vini Zabù, is present on the belly, on the back and on the left side of the bib shorts. The right side reveals that group Steveny will provide the structure with Škoda cars from 2024. On the back of the bib shorts, Circus returns to its usual spot since 2017, above the logo of Intermarché.
On the breast, technical partners Verge, Cube Bikes, Uvex and Gaerne are joined by the logo of Tubize Outlet Mall, the first outlet village in Brussels which will open in 2024.
Just like last season, the logos of Pierre & Sol and Full Services are shown on the left sleeve. The right shoulder displays the logos of ReUz and Technord, the title partners of Continental Development team Wanty-ReUz-Technord. Underneath, group Van Thuyne vaults from Wielsbeke appears as new partner.
Finally, three other new sponsors appear on the back of the jersey. Coffee roastery Charles Liégeois is present on the jersey of the riders for the first time in the neck region, underneath the logo of streaming platform RTL Play. The international company specialised in the transport of food products Sitra Group, from Ypres, is positioned on the shoulder blades.
National champions
The new kit of Verge Sport honours the current and former national champions. As reigning national time trial champion of Estonia, Rein Taaramäe will wear a time trial suit in the colours of his country in all races against the clock. Champion’s bands decorate the sleeves of climbers Louis Meintjes (South-Africa) and Rein Taaramäe (Estonia) for the road races, and the ones of the time trial suits of Biniam Girmay (Eritrea).
Wanty-ReUz-Technord
The design of the new jersey of Wanty-ReUz-Technord is identical to the one of the World Team. Next to a prominent place for the three title partners, the sleeves offer visibility to historical partners Plastics Wauters, Eurakor, Eurotrafic, ConsulTrans and Dufour.
As national time trial champion, Aklilu Arefayne (Eritrea) will wear the colours of his country in all time trials in the U23 category. Neo pros Francesco Busatto (Italy) and Alexy Faure-Prost (France), the reigning U23 national champions, will also be equipped with a tricolor jersey for their races in this category included in their combined competition programme with Wanty-ReUz-Technord.
"The new kit designed by Verge Sport has been unanimously approved by the riders. Not only in terms of quality, comfort and aerodynamic fit, but also in terms of style. The design is more structured than last season, offering an elegant appearance. On the one hand, the fluorescent yellow right side ensures high visibility in the peloton and on the road for training. On the other hand, the predominantly white left side gives me summer feelings. The entirely navy blue shorts and white socks form a cohesive whole. We're all looking forward to making these colours shine and producing a 2024 season as nice as this new jersey!"
"As the founder of Verge Sport, I am thrilled to announce our dynamic partnership with Intermarché-Wanty. Together, we are poised to redefine the intersection of performance and style in the world of cycling. This collaboration represents a shared commitment to excellence, innovation, and the unwavering passion that fuels our shared love for the sport. Through this alliance, we look forward to outfitting champions, breaking barriers, and pedaling towards new heights of success together."
About Verge Sport
Verge specializes in custom cycling apparel with low minimum order requirements, lightning-fast delivery, and worldwide shipping. Whether you’re a team of 1 or 100, you’ll experience the same outstanding quality as the pro riders who have worn Verge kit to National, World, and Olympic titles. For more info go to www.vergesport.com.
