WANTY

logo

ABOUT

TITLE SPONSOR SINCE

HEADQUARTERS

2013

BINCHE, BELGIUM

Foto 27-10-2022 16 23 11
 

Wanty is a Belgian company founded in 1950 in Binche, now specializing in the building and public works sector. Since its inception, it has diversified and made a name for itself in the construction industry. However, what particularly sets Wanty apart is its commitment to sports sponsorship, an area where the company has evolved by following the story of the « little underdog » who became a giant.

Wanty’s sports adventure began in the 1990s, when the company was approached by the municipality of Boussu to renovate the Stade Vedette, used by the Boussu Bois team, now Francs Borains. In charge of this project, Wanty also agreed to become the club’s sponsor. This marked its entry into the sports world, and although the team was then playing in Division 3, it reached the semi-finals of the Belgian Cup, marking the first sporting successes of Wanty.

This engagement in amateur sports quickly transformed into a true sponsorship strategy, with Wanty supporting other teams and events, such as La Villette de Charleroi, Jean-Michel Saive, Spirou de Charleroi, and the Mettet Circuit in motorsport. Throughout these years, Wanty has embodied the story of the little underdog, who, against all odds, managed to make a name for itself in the sports world.

In 2013, the company took a new step by becoming the title sponsor of a professional cycling team. Without hesitation, Wanty embarked on the cycling adventure. Little by little, thanks to the enthusiasm and collective strength of the team, Wanty continued its rise, reaching its apex in 2024, with Biniam Girmay winning the green jersey on the Champs-Élysées during the Tour de France, marking the culmination of this rapid ascent.

Today, Wanty is a symbol of self-improvement, teamwork, and passion. From the story of the little underdog to success on the biggest stages, Wanty continues to prove that with passion and ambition, anything is possible. The company embodies both the values of sports and those of the construction industry, supporting those who, like it, start from scratch to reach the highest peaks.

 
Consentement à l'utilisation de Cookies selon le RGPD avec Real Cookie Banner